What is Google AdWords?

Google AdWords are ads that appear around natural search listings, so that you can target customers at the very moment that they are searching for your product or service.  Using Google AdWords is an excellent method of developing quick early momentum upon launch of a website.  You advertise to potential customers just as they are searching for your products, and reach a wider audience than via any other medium. The facts speak for themselves: Google AdWords are seen by 80% of the users on the Internet because Google  dominates the field of search engines. According to a recent study, Google is responsible for generating more than 70% of the clicks to web pages through search engines.

AdWords allows you to specifically target Internet users who are most likely to buy your products. You can target customers geographically and demographically.

AdWords ads are displayed along with search results when someone searches Google using one of the keywords you select. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on content sites in the growing Google Network. A variety of  ad formats is available: choose text, image or video  and video ads, and easily track your ad performance using the reports available in your account.

WHAT WE CAN DO FOR YOU

Setting up Google AdWords to accurately direct traffic to your website is fairly complicated. One needs to select the correct keywords, the price per click you are prepared to pay, and set your budget, geographic and demographic targets. In addition, you ideally want your site to be optimised for non-sponsored search results. We at Praxis understand how to do all this. We employ designers, librarians (who know about searching and indexing), programmers and other specialist staff to ensure that your website attracts quality traffic. We can also help you take advantage of Google AdSense, if appropriate. We can:

• Design, develop and maintain your WEB 2.0 site.

• Market your site online using the Google Ads and Search Engine Optimisation and take advantage of Google AdSense (whether the site is developed by us or already exists).

• Change and update your site regularly for an enhanced user experience.

• Provide you with analytical reports showing how your ad spend is being used.

• Setup and maintain email marketing lists for you, as well as organising email marketing distribution.

Some more about Google Advertising

1.  GOOGLE CLICKS MARKETING

Utilising major search engines like Google and Yahoo, we are able to link people looking for your product and service to your company. When a searcher types in a specific keyword relating to your product or service we are able to ensure that your website is featured first. Google Marketing is the most cost effective method of bringing qualified leads to your business. Google Marketing is one of the few ways you can market your business and measure your return on your investment.

2. SEARCH  ENGINE OPTIMISATION

Search engine marketing is ONLY effective if used in conjunction with Google Click Marketing. The use of updated content and blogs ensures that your website is highly ranked by search engines.

3. EMAIL AND VIRAL MARKETING

Keeping in contact with your customers and potential customers is vital in maintaining a presence and creating customer loyalty. We have tools that allow you to send compliant emails and sms's using the latest in CRM (Customer Relationship Management) software.

4. WEBSITE ANAYLTICS AND BUSINESS INTELLIGENCE

Information is key to promoting and marketing any business. Intelligence about your customers and competitors gives you the ability to customise your website and campaign to achieve optimum results. We have sophisticated proprietary software and intelligent techniques to monitor your campaign and website.

WHAT IS WEB 2.0?

Web 2.0 is an upgrade of the existing internet. It is a system in which online users become participants rather than  mere viewers. The general idea within Web 2.0 is user – generated content, collaboration and ease of use. Social networking and blogs are an example of this. It has given everyone a voice that can be heard from all corners of the world. The internet surpasses the telephone and printing press. The masses can communicate with each other without the supervision of the government or corporations. This has created an environment where ideas and freedom is allowed to flow unrestricted. People can communicate from around the world for the fraction of the amount they would pay to make an international phone call. Web 2.0 will make the internet more personalised. It will have information that is tailored to their needs and interests.